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5 Lessons that Sears and Kmart Could Have Learned from Online Business
It didn’t go unnoticed nor did it shock me that yet another big retailer has bit the dust. I have to admit that this one saddened me a bit. Without aging myself too badly, I am old enough to remember when Sears was THE place to go (especially for tools, appliances, and “manly” things) and Kmart was a savior for those families who didn’t have a lot of money to throw around. I still remember the twinge of sadness many years ago when the Kmart in my hometown closed. The truth is the writing was on the wall in my mind as far back as ten years ago. You know…a…
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5 Things to Get Rid of in 2019 to Get More Clients
I have to admit that 2018 was one of those years where I had my ass handed to me. It wasn’t gentle or kind. It was more like that critical narcissistic boyfriend who wants to make sure that you are beyond misery, always at fault (even though you aren’t), and wanting to hide in a corner with wine….in the box. Some of the shit show in 2018 was my own damn fault and some of it was people being people in the most undelightful of ways. Sprinkle in health woes and money ups and downs and voila….the perfect shit sundae with peanuts (FYI…I’m allergic). As you all know, I am…
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5 Signs You Lack Clarity in Your Online Business and How to Fix Them
5 Signs You Lack Clarity in Your Online Business and How to Fix Them As a business strategist, one of the first things I look at when someone is struggling in their business is whether or not they are clear on who they are serving, their mission, their core values, and where they should be focusing their efforts. More often than not, people exclaim with glee that they are clear on all of those things and have all of the necessary pieces in place. And more often than not, they really don’t have those things and it is a hard pill to swallow. When we go into business, we often…
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5 Steps to Achieve (Im)Possible Goals as a Busy Female Entrepreneur
5 Steps to Achieve (Im)Possible Goals as a Busy Female Entrepreneur Being an entrepreneur is no joke, especially if you are juggling multiple things in life – being a momma, working full-time, or both. This can make our goals seem impossible and cause us to wave the white flag on our dreams (which are there for a reason by the way). In this article, I’m going to talk about a technique that will have you reaching those goals and finally exclaiming, “I did it!!!” I’m going to break it down into steps for you. 1. Pick one thing to tackle. First, you want to look at which item or items…
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5 Things Developing a Brand Does for Your Business
5 Things Developing a Brand Does for Your Business I had the privilege to be involved in two amazing brand exercises and the result will be life changing for me and my business. Contrary to popular belief, your brand is NOT your logo and colors. It is what you stand for, who you help, your beliefs, and the feeling you want your potential clients to get. Now I always tell my clients to “just be you” so they attract their ideal clients and quickly realized while doing my exercises that I was only about 70% of the way there myself. True story. Having come from a stodgy government job it…
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How Understanding the Stages of Change Can Boost Your Business
How Understanding the Stages of Change Can Boost Your Business Whether we have been the ones to put a hault to something that could make a miraculous change in our life or it is someone who is considering becoming a client, it is not uncommon for people to exhibit this kind of behavior. There are stages that people go through when there is a problem in their lives. It is important to know this information so that you understand how to help your client or if they are in need of space to proceed to the next stage. I suggest doing a general categorization of your potential clients so that…
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7 Reasons People Aren’t Buying Your Offers
7 Reasons People Aren’t Buying Your Offers Lately, there has been a lot of talk from frustrated entrepreneurs who can’t get people to actually pay them for the services and programs. It’s disheartening and can make even the most badass of entrepreneurs want to throw in the towel. When we go to try to diagnose what is happening to make our biz efforts bomb, we have to be open to looking within and how we may be sabotaging our own efforts. Only read on when you are in a place where you can embrace this and empower yourself to make some changes. The first 5 things I’m going to…
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How to Ditch the Salesy From Your Discovery Calls
How to Ditch the Salesy From Your Discovery Calls Discovery calls are a cornerstone of online business. It’s how we find our Gwen to our Blake, the peanut butter to our jelly, the perfect cream for our coffee….you get the picture. People really wig out over discovery calls and it is so unnecessary. The drama and stress that we cause ourselves just dooms us for an epic fail. So it’s time to stop that. If you’ve done your due diligence, a discovery call can be fun and result in a sale with very little effort! Let’s discuss some simple ways to make this process a lot less painful for you.…
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How to Use the Power of Observation to Make Your Business Stand Out
How to Use the Power of Observation to Make Your Business Stand Out When I was a Health Coach, I used to study medication commercials to “diagnose” the science behind what the medication was really doing. Was it manipulating something in the liver? In the brain? Was it really just a drug with a ton of side effects that did the same thing a natural remedy could do (*cough…Humira)? This curious nature helped me find solutions for clients because it helped me dive even deeper into root causes of problems my clients were dealing with. Fast forward to the love of my life…business strategy. Now I study commercials to see…
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6 Types of Self-Sabotage You May Be Doing in Your Business That You Aren’t Even Aware Of
6 Types of Self-Sabotage You May Be Doing in Your Business That You Aren’t Even Aware Of After I got done doing one of my lives last week, someone asked me to expand upon what self-sabotage is and what it looks like in business. Having done TONS of work on making sure this doesn’t happen myself I admittedly forgot that we don’t talk about this enough because it’s a “touchy” topic. Anyone who knows me understands that I feel honesty is the best policy and so we are just going to go ahead and dive into this thing! 1. Comparisonitis Comparisonitis is this icky (technical term) thing what we do…
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4 Ways to Give Value Without Giving Away the WHOLE Farm
4 Ways to Give Value Without Giving Away the WHOLE Farm One of the most common questions I get asked is how to know how much is too much when it comes to free value. And I have to give my wishy washy answer….it depends. It depends on your business, what your goals are, what you are leading up to, and more. What I can say is that your intuition can be a powerful tool. If you start to feel icky like I did about providing something free then it’s probably time to reign that in. Truth be told, my Instagram Famous Biz Babe Challenge, Load Up Your List Challenge…
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7 Women Who Are Crushing It In Their Businesses with Chronic Illness
7 Women Who Are Crushing It In Their Businesses with Chronic Illness When you are a female entrepreneur with chronic illness, there are a myriad of additional obstacles that you have to overcome when trying to run a business. As if all of the “regular” obstacles aren’t enough. Can I get an amen? I often run across women who get discouraged or don’t think they can do it themselves and ask me how in the world I do everything I do while dealing with the impromptu brain fog and overwhelming fatigue that Fibromyalgia can toss out there whenever it feels like it. Fibro is like that great kid that decides…
